I have a KFI mount plate if I remember correctly so I am not a brand snob lol. As I mentioned earlier, none are immune to failure. I don't know about superwinch 's entire line but, you can pretty much buy enough individual parts to build your own Terra. I confirmed this through corresponding with them.Funny thing though. I was talking with the more hard core wheelers in our club about winches and they were all of the opinion that going with Runva is the best option. They said they've destroyed them all and now they just pull off the winch when it dies and send it back for free replacement. They also say the Runva winches are as tough as any so, go figure.